IKXL Product Design

Iris is a Senior Product and UX Designer with 15 years of experience specializing in websites, web applications, desktop software, and mobile apps. With a strong foundation in design, she discovered her passion for the technical aspects of product design and UX research, combining creativity with strategic thinking. Her expertise allows her to transform wireframes into polished, engaging experiences prototype. Having worked with design agencies and top tech companies, Iris brings a holistic understanding of the entire product lifecycle into real life practice. She excels at aligning product design with users desires, business objectives, and marketing strategies to deliver impactful, user-centered solutions.

Outside of work, Iris is an avid outdoor enthusiast with a unique passion for mushroom foraging. She also enjoys fishing and finds balance in quiet moments at home, painting while savoring a glass of wine.

My Micro Focus Dashboard

Product Design, UI/UX

My Micro Focus is a centralized dashboard designed to streamline access to all Micro Focus products and resources for our clients. It serves as a one-stop hub where users can effortlessly navigate their apps, trials, resources, webinars, and events. The primary objectives behind this new dashboard are to centralize key resources, enhance ease of access, promote Micro Focus events, and empower users to better manage their products while maximizing the value of their features.

Created Using: Figma, Adobe XD, Illustrator, Google Analytics, VWO, OWS, Clarity, etc

Launch Project

Micro Focus Global Navigation

Product Design, Web Application, UX

This project focused on improving the global navigation on the Micro Focus home site. As a new hire, I identified major UX issues and conducted research showing that 68% of users struggled to navigate between tiers and find what they needed. Spanning seven product groups, the project required collaboration and multiple iterations. We restructured the information architecture, aligned it with user needs and marketing goals, and refined the design through research, prototyping, and testing. The result was a more intuitive navigation system that greatly improved the user experience.

Created Using: Figma, Sketch, Adobe XD, Google Analytics, VWO, OWS, Clarity, etc

Launch Project

Sevaro Telehealth

Product Design, UI/UX

Sevaro is a telehealth service provider, and this new application was designed and developed from the ground up. It is a comprehensive platform that allows administrators to efficiently schedule doctor shifts across multiple hospitals, enables doctors to manage patient care, input orders, and update medical records, and empowers patients to book appointments and access care seamlessly. The primary goal was to create a modern, user-friendly alternative to existing medical software, such as EPIC, which is widely regarded as outdated and burdened with numerous UX challenges.

Created Using: Figma, Adobe XD, Illustrator, UX research tools, etc

Coming soon...

Caldera Spa Control Panel

Product design, UX

The Caldera Spa Control Panel is a digital interface designed to efficiently manage and operate the spa system. Serving as the primary point of interaction, the panel enables users to easily set up and control key features, ensuring a seamless and intuitive experience. It provides essential information and precise controls for managing temperature, water care, jets, lighting, and music, empowering users to customize their spa environment with confidence and ease.

Created Using: Adobe XD, Axure RP, Photoshop, Illustration, App Testing Tools, UX Research Tools

Launch Project

Caldera Mobile Nav

Mobile App, Mobile Navigation, UI/UX

The primary objective of this project was to enhance the user experience for both consumers and dealers by streamlining navigation, shortening user paths, and restructuring the information architecture. The secondary goal focused on increasing both online engagement and sales conversion rates by improving accessibility to trial forms, ensuring a seamless and efficient user journey.

Created Using: Sketch, Adobe XD, Illustration, Photoshop, Google Analytics

Launch Project

Endless Pool Touch Screen Kiosk

Product design, UX

The EP Touch Screen Kiosk is an impactful marketing tool tailored for dealer showrooms, designed to drive lead generation and boost conversion rates. Featuring a bold, on-brand design, it combines visual appeal with an intuitive interface, making it perfectly suited for static showroom environments. The kiosk enables users to explore product features at their own pace, fostering engagement and supporting informed decision-making. To enhance visibility and attract attention, it includes dynamic features such as auto-playing videos and music during idle periods, effectively showcasing the brand's identity and capturing the interest of potential customers.

Created Using: Adobe XD, Axure RP, Photoshop, Illustration, App Testing Tools, UX Research Tools

Launch Project

Southwest Booking Process

Web Application, UX

This project is a UX improvement proposal for the Southwest Airlines website. As a UX designer and a constant Southwest customer, I have realized the check-out progress is incredibly overwhelming by everything on one page. To solve this problem, I have created simple step by step check out system. Step numbers will turn blue once complete, and uses can easily go back and forth by clicking step numbers. Information with itinerary will display clearly in the last step of confirmation.

Created Using: Sketch, Axure RP, Proto.io, Adobe Photoshop, Illustrator

Launch Project

MyTrail Mobile App

Mobile App, UI/UX

MyTrails is designed for advanced hikers and off-trail foragers. This application may be essential in terms of tracking the wilderness. The application has to be customizable to one’s preference of adding or removing certain features as layers to the existing interface, such as topography, weather, distance, and environments (grassland, forest, beach, desert, etc). This application was designed from a conceptual stage, low-fidelity and high fidelity mockups, ultimately to prototyping.

Created Using: Adobe Photoshop, Illustrator, Sketch, Proto.io, Axure RP, App Testing Tools

Launch Project

Micro Focus Community

Product Design, Web Application, UX

Redesigned the Micro Focus Community site through a multi-phase approach: an initial update to the homepage, a comprehensive revamp of the entire site, and a final round focusing on refining details. The primary objectives were to effectively highlight the diverse topics offered by the Micro Focus Community, attract new users, enhance the information architecture, optimize user flows, and streamline access to specific product areas for an improved overall user experience.

Created Using: Adobe XD, Sketch, Google Analytics, Illustration, VWO

Endless Pool Control Panel

Product Design, UI/UX

Endless Pool Fitness System is a different operating system than Caldera Spas control panel. This is a swimming machine with underwater treadmill, underwater biking, elastic band and wheel. Targeted users are mainly focused on fitness and exercising. Since user groups and personas were different, the user experience was designed heavily for fitness purposes. The priority and main focus were understanding how the user would operate the Fitness System differently. Then based on differences, I would design this control panel system for fitness instead of relaxation.

Created Using: Sketch, Adobe XD, Axure RP, Adobe Illustrator, Photoshop, App Testing Tools

Hot Spring Spa Website

Web Application, Product Design, Web Design, UI/UX

There were several huge projects for Hot Spring websites, including a few times of home page revamps, a complete do-over for all collections and individule product pages. Each time, we successfully brought in new fresh looks, better customer journey and user experience, better performance data and higher conversion rate. Continuously setting record-high sales 3 years in a row.

Created Using: Adobe XD, Axure RP, Photoshop, Illustration, Google Analytics, UX Research

Foodie Recipe

Web Design, Product Design, UI/UX

Foodie Recipe is a platform for amateur users to share recipes and pictures with various media to earn points for rewards. User-centered design enables users to easily share and manage recipes. UX features include animations, mouse hover descriptions, rating systems, “show more” expansion button, one-click print icon, recommendation bar and more. One-click-away system for Profile and Recipes management.

Created Using: Sketch, Axure RP, Adobe Photoshop, Illustrator

Caldera Spas Website

Web Design, Web Application, Product Design, UI/UX

CalderaSpas.com is a B2B and B2C website, which targets both dealers and consumers as audience. This is an on-going project of improving overall user experience for the mobile, tablet and desktop versions. All UX design are responsive to provide the best user experience for all three platforms. I use Google Analytics, heatmap, Thunderhead, Monetate as tools to collect and design data driven user experience and to build a customized user journey for different segmentation for CRO.

Created Using: Adobe XD, Axure RP, Photoshop, Illustration, Google Analytics, UX Research

Designer Living eCommerce

Web Application, Web Design, UI/UX

From B2B to B2C, we have studied and deeply understood user research, persona, usability, user preferences, business requirements, and user testing. We worked closely with IT and development teams to design the best user experience to increase website flow.

Created Using: Adobe Photoshop, Illustrator, InDesign, Sketch, Proto.io

B2B, B2C Websites

Web Design, Web Application, UI/UX

The purpose of the website is to let users understand the variety of services SYNC provides. Grid system was being used throughout the website. To create the simplest experience for users, we have eliminated complicated structures. Sitemap was created as simple as possible. All services are displayed in pictures form, no more than two clicks from the home page. Breadcrumb on top for clear path trace back and navigations. For image and video viewing, both scrolling and arrow-click browsing feature are enabled to keep a clean and simple website for clients or potential clients.

Created Using: Adobe Photoshop, Illustrator, InDesign, Sketch, Proto.io

Branding, Packaging, Marketing

Showcase small amount of branding, packaging, and marketing materials designed by Iris

Created Using: Adobe Illustration, Photoshop, InDesign, Photoshoot